OCVIBE: a futuristic $4 Billion, ninety Acre entertainment district in heart of socal

I had the opportunity to work on the OCVIBE team, a part of OC Sports & Entertainment, where I was the Director of Experience Strategy & Design. In the first year I was in this role, efforts were focused on physical and phygital experience design, leading the internal creative team (DXD).

While leading DXD, we concepted and designed many important community spaces that would excite and inspire our future guests. The projects featured below span from redesigning a bar situated in the Honda Center Arena (home of the Anaheim Ducks), brainstorming immersive theater themes, and strategizing a way to save money on a digital river without losing the narrative and impact on audience. Although not built IRL yet, this work will inspire and inform the future spaces as the district goes live.