AMEX Experience Strategy

assignment: elevate amex membership and shop small initiatives

While working at R/GA my primary client was American Express. While not limited to these specific projects, two favorites were the Elevated Membership Landing page and Shop Small Transformation.

Below are just snipits pulled as examples of the type of thinking and work we did. Neither project is still live, as it was a few years ago, and none of these are finalized documents. Do not share externally.

Elevated Membership Landing Page

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SHOP SMALL TRANSFORMATION

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